Google is the world’s biggest search engine platform. It has a 92% share of the global search engine market and handles over 3.5 billion searches in a day. To generate great leads your business needs to get listed on Google My Business. You will learn how to Set up Google My Business profile in this blog.
Google always tries to give us better and better support. They keep changing into new features and new names. We all can say it Google wants to make Google my Business a better place for us. Now “Google my Business” is called “Google Business Profile”.
What is google my business profile?
If you are an owner of a business whether it’s online or offline, you offer services or sell products. Google My Business is the most preferred tool for your business growth. Google my business provides a free business listing to your business. It will help you to share your details and photos of your business, including your location, services, and products with your customers.
Benefits of google my business
The best part of google my business is, that all business information is under your control. What is your contact information, business hours, your products, services you provide and even you can update about your offers to your leads?
Why do you need to google my business profile?
You have to improve your business’s worldwide or local visibility on google search and google maps to generate more traffic. You will appear on google when searchers are searching for your business-related queries. For Example, you own an Italian restaurant, and if someone is searching for an “Italian restaurant near me”, if your google my business account is created then there is a chance you will rank on the search listing, and more google search listing more you will generate leads. This is why setting up a Google My Business profile is very important whether you have a physical shop or online products and services, it will help you to rank in your local search.
Google my business provides one more feature to its users the review section. When you have great reviews about your products or services on your GMB profile your leads will start gaining more trust in your business and that will lead to them converting into your customers.
How to set up Google my Business profile
Step 1: Create a Business google account
Search on Google my Business on the web or Visit Google My Business and click “Manage Now” to get the next step.
Step 2: Add your Business to Google
At this step you have two options, you can create your new business profile here and you can claim an existing business if your business profile is already listed on GBM. If you have an existing business profile on Google, type your business name and click “Request Access” and you will be guided through the process.
If you’re creating a new profile, then the second step is to add your business name and category. The name should be filled here as an official business name. Don’t do any keywords stuffing into the name as this violates Google’s guidelines.
Now, choose the category, do little research if you are confused about choosing the category for your Business. For Example, if you own an Italian restaurant and you are choosing only “Reataurant” as your category then it’ll be a little difficult for your business to get ranked for the right searches but if you choose “Italian Restaurant” it will define your business perfectly.
Step 3: Does the business have a local location
Do you want to add a location customers can visit, like a store or office? If yes then click “Yes” to fill in the Address of your business Or do you have a business that operates online then click “No”.
If Clicked “Yes”, you will get redirected to the next page. Now fill in your business address. It will ask you to mark your location on Google Maps as well.
If you clicked “No” or didn’t want to enter a physical address, Google will ask you to specify the region you’re based in. Choose from the drop-down menu and click “Next”.
Step 4: Add contact Details
Fill in your phone number and website address and then click “Next”. If you don’t want to share a phone number, just leave it empty and click “Next”.
You’ll be able to come back and edit this information later.
Step 5: Verify the business
Choose a way to verify. If you had provided your physical location and website address, you will get an option to verify your profile by Phone number and Email. Select an option and get the verification code at your phone number or email address, you will receive a verification code, verify your profile by that code.
If your business has no physical address, your profile will be verified by a mailing address where you have to provide your real physical address. Don’t provide a post office box. This information will be used for verification only it will not be displayed on your Google Business Profile or shared with the public.
Step 6: Customize your business profile
Fill in all the necessary information like your business hours, messaging preferences, business description, and photos.
After filling in all the details click “Continue”. You’ll find yourself in the Business Profile Manager dashboard.