Facebook ad is a powerful and effective part of digital marketing these days. If you are a business owner or you want to create a Facebook ads campaign then the Facebook ads library will be very helpful to you.
This platform was introduced as part of Facebook’s efforts to enhance ad transparency and address concerns related to Issues and elections. But this is not the only use of the ads library. You can see every ad those are currently active, from any country to any business type. Can you imagen you have free access to see every ad on Facebook? I was very happy when I found out about this platform, it is so useful.
Now think, when you create an ad what do you require? Excellent creative, engaging content and the right audience to show your ad. You can check every ad related to your market, you can see how people are creating their active ads. Facebook getting better and better because it created many features such as Facebook pixel or meta pixel.
So in this blog, you gonna learn how to use the Facebook ads library to create better ads on Facebook.
What is Facebook Ads Library
Facebook ad library database contains a collection of active and inactive ads that are running on Facebook, Instagram, Messenger, and the Audience Network. It covers ads related to Issues and elections campaigns, and other types of ads that fall under Facebook’s transparency policies.
You can search any ads and the advertiser in the library using keywords, names, or topics. With filters, you can narrow down the country name and ad type.
How To Use The Facebook Ads Library
Search for “Facebook Ads library” on your browser, and click on the first option called “Ad Library”. And yes, you don’t need a Facebook account to access this platform. But you are here because you want to better your Facebook ads so you should have an account.
Let’s try to see brand ads, Search for a brand name that you want to see and click on it on the drop-down menu.
Let’s say I want to create an ad campaign for a cosmetic brand so I want to see one of the best cosmetic brands ads.
Here you can see about sugar brands but some information is basic and you can see it from your normal Facebook profile also.
Let’s focus on ads, You need to scroll down a little to see the ads running by this brand. If you find any ads that are related to your marketing objective select it and click on the “see ad details”.
In the same way, you can also research about your industry. Let’s see an example.
Just type a keyword in the search box and hit the enter button. I want to research shoe industry Facebook ads.
This little platform Facebook gives you so many opportunities to learn about your competitors. As we all know how a competitor’s research is helpful for your business whether it is in Facebook ads or search engine optimization.
6 Ways to Use Ad Library to Better Your Facebook Ads
Here are the ways that I think can help you to create a better Facebook ad for your business. And for the safe side – I am not saying that these are the only ways there can be more maybe you can find one while practicing on the ad library. You can tell me in the comment section if you find something new. So here we go:
Explore Ads in your Niche
It’s the Same as every marketing strategy you do competitor analysis before creating a campaign. Search for your competitor or industry and see what they are doing. Why their ads are performing well, what kind of creative they are using, and what is the tone of their ads? Try to see their marketing strategy and compare it with yours it will help you with a better Facebook ad.
Analyze ad creative and copy
Click on ads that catch your attention to view their details. Examine the ad creative, including images or videos used, headline, description, and call-to-action. Pay attention to the elements that make the ad compelling, engaging, or visually appealing. Take note of the ad copy and any specific offers or promotions.
Understand the Targeting of Platforms
If you created any ads before then you might know that Facebook gives us options to choose platforms where we want to show our ads. You can see from which platform your competitors getting leads. Find out on which platform your ad can perform better whether it is Facebook, Instagram, Messenger, or Audience network.
Find what your audience wants to listen
While researching your competitor ads you can see what is trending nowadays and what your audience is getting engaged with. From the Facebook ads library, you can see what is working for your audience. But that does not mean that the same thing goes for you too. You know we try many strategies but only keep what works for our business.
Effective Media Type
Find out what kind of media works for your competitors. If your competitors use the same type for most of their ads then you might try that too. Not using those media types might cut you some audience for your business.
Test and Iterate
All research you are doing on the Facebook ads library is not useful unless you try it. Armed with insights from the Facebook Ads Library, create your ads and test different variations. Experiment with different ad creatives, copywriting styles, calls-to-action, and targeting options. Monitor the performance of your ads and make adjustments based on the data and feedback you receive.
The Ads Library is regularly updated with new ads. Make it a habit to periodically check for new ads in your niche to stay on top of the latest trends and strategies. This will help you continuously improve your ad campaigns and maintain a competitive edge.
Remember, while the Facebook Ads Library can provide valuable insights, it’s important to use it as a source of inspiration and not to directly copy or plagiarize other advertisers’ work. Use the information you gather to inform your own unique and compelling ad creations.