What is Google Analytics 4 (GA4)

Google Analytics 4 is the latest version of Google Analytics tool. Previous version that we used or many of you still use is Universal Analytics (UA). It helps you to measure the data of your website and App visitors and sales. In the previous version, you have to create separate properties for your website and app to track your business’s performance. But it is all changed with GA4 new features

It is a better marketing tool that helps you make better business decisions. Google announced its changes with GA4 in October and said Universal Analytics would stop working from July 1, 2023.

So, time started ticking now. You better need to hurry and understand the GA4 if you don’t want to lose your old data. 

What changed in Google Analytics 4

It collects data for your business with different data structures. And Universal analytics collects session-based data GA4 uses events to organize your business data. Event-based structures collect each user’s interaction standalone. It is better than a session-based structure that collects group user data within the given time frame. 

Now you don’t have to create two different properties, it collects both website and app in one place. And make it easy for you to understand the customer journey . 

Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling

Predictive capabilities offer guidance without complex models. Direct integrations to media platforms help drive actions on your website or app

Is Switching to Google Analytics 4 Important 

In short Yes

Switching to google analytics is very important for you and for your business. It is not important for new features only but after 1st July 2023, your previous version of Analytics will be no longer available. Till then if you didn’t migrate your data to GA4 and create the property of it, you can lose your all data about customer interaction. 

So set up a GA4 property today and let it parallelly run with Universal Analytics. It will help you to collect data for future use. And at the same time, you can get familiar with GA4 after all one day you have to operate it in any condition. 

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